| The thesis starts with the history and current situation of Robust drinking water sales company of YingKou. Then it introduces the needs and supply of the barreled drinking water market. And does some significant research work on this company's core competitiveness. Finally, it summarizes the theoretical basis and practice activities of the marketing strategies of this company, and bring out the marketing strategy in the future.Firstly, it analyses the market of barreled drinking water in Yingkou ,with the respect of needs and supply ,then gives an exploration of the factors which influence the sales of the barreled water and the behaviors of the consumers, In the analysis of the market supply, it shows that the customers' income are higher than the others. The customers are always middle-aged. Their ability to accept new ideas is better than the others. They prefer to high quality life . People in the city need more barreled water than others in the suburb. And some companies need quantities of the good.Secondly, the article do some further research on the market structure and market conducts . The features of YingKou's barreled water market are non-standard. Many fakes are sold in the market. There is no monopoly who gets enough money. The qualities of barreled water have no difference in the market. The advantage of the barreled water are not well known by the public.Thirdly, it analyses the strength, weaknesses, opportunities and threats of the company.Finally, aiming for the marketing strategies of this company, the thesis carries out the complete, detailed and emphasized analysis. From the respect of marketing, it describes the manners of the current strategies. Accompany with the analysis of needs of barreled water market, competitors, market structure, market conducts, advantages and disadvantages, it incorporates the capabilities of resources capacity of the company, then it can brings out the marketing strategies of Yingkou company in the future. |
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