Epcc2 The Company's Strategic Adjustment

In recent years, the stable economic development in China,based on the increasing consumption and investment , makes the gap between electric power demand and supply bigger and bigger。And moreover,the adjustment of the national tenth-five-year-plan about electric power supply and the characteristics of supply's flexibility with electric power industry, will make more demand of power stations, especially the thermal power plants are necessary under construction for a long period 。As a result,such situations will bring the EPCC2 a good chance to develop。But as for the long-term trend of the thermal electric power industry, it should give the EPCC2 a disadvantageous influence because of the "inborn confine" with high pollution and high consumption of resources,and also of the fierce competition in the electric power construction market。 Meanwhile, traditional managerial system in state-owned enterprises which makes the long-term management behavior "nearsighted" or distorted, namely that state-owned enterprise lacks efficient long-term strategies, is also suited to EPCC2. Without a good long-term objectives, we know, the company can hardly go a big step forward . Then, how can the EPCC2 hold the opportunity tightly? And how can it attain a stable development in a long period? Certainly such problems in EPCC2 should be solved immediately. So I will try my best to find a solution, which can be benefit to EPCC2. to these problems by studying an actual situation with the objective attitude There are five parts in this paper。Firstly,the motivation putting forward questions and the methods to study it are introduced. Secondly,the outside surrounding and the inner resources areexplored so as to find the key factors influencing strategic decision。In the third part will elaborate systematically on the strategic analysis and strategic decision。Fourthly, how to overcome the potential problems while carrying out these strategies is mentioned。In the last part main ideas are summed up as follows:There are two strategy types for EPCC2, namely the inner enhancing management strategy(permeating and developing market)and the external development strategy ( investment, cooperation or integration in real estate industry etc.)...