Study Of China's Small And Medium-sized Enterprise Information Management Application Mode

It is very importment for our small and medium-sized enterprises to adopt an information-based administrative system in order to get certain advantage in the fierce market competition. especially with our entering into WTO, the small and medium-sized enterprises should not only face the domestic competition, but also face the international competition,the function of informative management is more outstanding according to the principle of selecting the superior and eliminating the inferior. The purpose of the paper is to find out some suitable information-based administrative modes for these copmanies.It is well known that there are many many small and medium-sized enterprises in China which the characters are as follows:scale is small,strength is weak, finance is difficult, personnel quality is low, manage is disordered and without enough information .So,It is destined the road for implement information-based management will be a rugged way.This paper has analyzed the interaction of competitiveness deeply between small and medium-sized enterprises and information-based management, getting the point that it is necessary and essential for you to adopt suitable information-based management mode If you want to make the lasting market advantage for a long time besides excavating enterprise's potentiality. The management mode plays a key role in many aspects such as organization operation, customer relationship management ,supply chain management,competition field and technological innovation, etc.This paper has put forward four sorts of the information-based management modes that small and medium-sized enterprises could adopt.They are:1,the mode based on ASP way,exploiting the computer and software system offered by application service provider to manage the enterprise in distribution and marketing sales；2,the mode based on ERP way, finding out the existing problems of the small and medium-sized enterprises , improving the comprehensive respond of market, financial affairs, production, stock, human resources,etc,3,the mode based on CRM way,This mode is being implemented with fields such as marketing, sales, service and technical support in relation to the customers, it's focus is on the communtication with customers ;4,the mode based on e-commerce way, Small and medium-sized enterprises can remedy the limitations of the company in the scale , distribution channel, promote ability , inferior position and get the new opportunity for development by this mode.the distinct cases analysis of this paper has offered powerful support for all of the modes.