Picc P & C Company Competitive Strategy Study

Along with the development of our country's socialism market economy and the weakeness of permit limiting to the insurance industry, our country's insurance industry market turns from that one company monopolize into that many companies to compete. According to commitment of insurance service trade promised by our country government for joining in the WTO , the insurance market of the our country will open completely to the end of this year, future and several years inside, the quantity of insurance company will increase rapidly. As a "group leader" of the local property insurance in conduct—The People's Property Insurance Limited Company of China(PICC) ,how to survive in the vigorous competition, and realize the decided strategy target,which is a task need to be researched urgently.This text tries to make use of the strategy management theories, analyzes the PICC's operate environment,helps the PICC establish the competition strategy which can obtain the competitive advantage,as the PICC's strategy action of outline.Chapter one is a description with analyzing of the development of Chinese insurance property industry and the PICC's basic condition. Purpose is to provide the background material for strategy analysis and strategy choose .Chapter two is an environmental analysis of the PICC's line of business.It makes use of the macroscopic environment analysis method, thoroughly analyzes the policy, laws, economic environment, social culture environment, the technique environment that affect the property industry industry .Chapter three analyzes the PICC's internal term -- the main advantage and bad situation from the aspects of resources and ability.Chapter four is about establishment , choice and resolution to compete strategy.Chapter five primarily relates to the PICC establish what construction of management and organization .The textual contribution consists in the synthesize and detailedly research of the PICC's competition strategy , establishment of company competition strategy, and proceeding the decomposition to the strategy with thin turn, highlightening the strategy can be carried out.