| Since the reestablishment of life insurance industry in 1980 in China, the industry has made rapid progress, especially in the last decade. The market size is increasing, Consumers' awareness is improving, and insurance regulations are strengthened and rationalized. With the development of China economy and the joining of China to the World Trade Organization, more and more foreign life insurance companies will continuously enter the China life insurance market.Chinese people need more and more high quality life insurance service. Analyzing the demand of china life insurance market is a very important problem to both foreign life insurance companies and Chinese life insurance companies.The text totally is divided into three chapters.The chapter 1 introduced the definition of life insurance and basic theory of life insurance. The chapter 2 make research of life insurance demand in China, firstly we analyze the relationship between the life insurance demand in China and savings deposit in urban in China and find savings deposit in urban has positive effects to the life insurance demand in China .Secondly we analyze the relationship between the life insurance demand in China and per capital disposable income of city household in urban in China and find per capital disposable income of city household in urban in China also has positive effects to the life insurance demand in China . Thirdly we analyze the relationship between the life insurance demand in China and consumer price indices in urban and find consumer price indices in urban in China has negative effects to the life insurance demand in China.At last make forwards some elements that have important effect to the life insurance demand in China .The chapter 3 make forwards some suggestions to life insurance industry how to strength competitive ability of Chinese life insurance companies and supply more and better life insurance service to Chinese people. |
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