The Kelon Marketing Channel Model Study

Kelon Company is facing many opportunities and threats in the home electrical market in China. The chance for Kelon to win out essentially relies on how to set up a sound channel pattern aiming to make use of these opportunities with its favorable advantages and to avoid risk and overcome its disadvantages.This paper intends to make a systematic analysis on channel pattern . In order to discuss the competitive strategy suggested for Kelon, the domestic home electrical channel pattern is analyzed.To ensure its new channel pattern implementation in effect, Kelon is advised to take the following suggestions: to push channel management in the whole corporation, cultivate new culture, and strengthen innovation of organization, and establish an efficient team, and set up an organization that is ready to learn.