Zhuzhou Smelter, Swot Analysis And The Development Of Countermeasures

Zhuzhou Smelter Group Co. Ltd. (ZSGCL) is one of the largest lead & zinc metallurgy enterprises in China. Its margin decreased a great deal in recent years because of rhe dramatic rapid fall of lead & zinc price and the shortage of lead & zinc concentrates. It is faced with big market pressure. Therefore, it is vital for ZSGCL to adopt effective countermeasures to succeed in the severe market competition, develop continuously and keep its leading status sequentially.Firstly, the paper expatiates the methods and contents of SWOT analysis. Next, it analyzes the exterior circumstances and interior factors of ZSGCL, in particular, the interior strengths & weaknesses and the exterior opportunities & threats. Lastly, combining its practical situation and applying SWOT analysis theory, it brings forward a series of countermeasures including new product developing, capital operation and backward integration to provide a brand-new clew for its development.