Dalian Municipal Construction Engineering Group Co., Ltd. Into The Cis Program Design

In the competitive market condition, Corporation image has important function for management and development. If nicer corporation image is created, it not only can promote management on all aspects, but also can satisfy customer's needs, and obtain customer's belief, finally achieve the purpose that enhance corporation's performance. As a kind of systemic strategy and means, CIS is used and spread by corporations of American and Japan etc., and gained more benefit for the corporations.It is a key decision to put CIS into practice, because it requires a great deal of investments. If it fails, the loss is not only money, but also corporation image. So it is necessary to design the project, it will be put into practice after plenty argumentations, thereby achieve expected purpose.According to the actual condition of construction in China and Dalian Construction Engineering Group Co.,Ltd., the major factors that influence corporation image are analyzed, the necessity and plenitude is argued, and the approach of putting CIS into practice is given. For Mind Identity System, Behavior Identity System and Visual Identity System, detailed design is provided. It will contribute to the development of corporation by means of solving the management problem that puzzled corporation for a long period.During the process of putting CIS into practice, the most important part is the image construction site because it directly affects the image of whole corporation. The corporation must strictly manage the practice of CIS in site in order to improve its performance. In case of some CIS design for site are not suitable for the environment, CIS must be test before putting into practice. Otherwise CIS will be lead to complete failure.