China Fax Market Research And Countermeasures

From 1980s, the international Fax brands have been in Chinese market. After 20 years competition, the international brands are very familiar with Chinese market. These brands impressed Chinese customer greatly in products, technology, and service. Although China has become the "World' s Factory" , but most of the Fax machines manufacturing in our factories are international brands.After joining WTO, China became more open than ever. The competitions between native brands and international brands are very harsh. Fortunately, many native brands have entered the threshold of the market and made a good base of competition.Under this condition, an exact research about Chinese Fax market must be done to analysis the situation. In order to improve native brands' ability of competition, this paper made a research about Chinese fax machine market. On the basis of research, the paper gives some advices on strategic choice for native brands, and presents some key factors in competition.