Supply Chain Management Research, In Daqing Test Applications

Well-logging and testing service industry is a technique-supporting industry of petroleum industry. Different testing methods and advanced scientific technologies are applied in the area to provide important basic geological data for both exploration of new oilfield and further development of oilfield.During a long period, Daqing well-logging and testing company had advantages in R&D of new technique and providing quality oilfield services in domestic market. But domestic oil testing market was further opened with china entering WTO. The international well-logging and testing giants like Schlumbeger and Atlas entered china market, resulting in more furious market competition in the industry. Under the present business model, there are a lot of problems in Daqing well-logging and testing company such as unreasonable organizational structure, seriously wasteful assets, information disparity between major departments and upstream and downstream enterprises, lack of effective communication, slow market response and so on. These factors lead to higher operating cost and lower compatibility of product and technique.Firstly, industry background of petroleum and oilfield well-logging service is introduced in this paper. Then relative theories are described after that. Secondly, conditions of major businesses of company are analyzed to find the existing problems in company. At last, Supply chain management is provided to solve those existing problems in company. Moreover, some methods are provided to guarantee the execution of the supply chain management in company.It is found that market-oriented operating model of business must be set up in daqing well-logging and testing service company under the present circumstances. Competitive advantages can be acquired if supply chain management is applied to company to integrate the internal and external assets, strengthen the information communication, set up cooperative relationship with upstream and downstream enterprises, lower operating cost of company and speed up the response to customers.