Nga Full Marketing Research

Because our country has prolonged and uses the of period of planned economy for a long time,. Than its other product markets, the real estate market of our country starts relatively late, real development is just within the past ten years too, The relevant theory can not be developed perfectly, unripe , especially the study on marketing operation, marketing management respect is not deep enough. To at advanced marketing theoretical direction concrete practices work relative to lag behind research, often only the theory, lack the analysis of cases, the effectiveness is not strong, Feel the abstract and dogma for somebody.With the openning and standardize gradually of the market, have already led to the fact to the contention of limiteds resource of environment that a great deal of real estate enterprises go bankrupt, Realize and there are only scientific management, science to produce strongly in the enterprise, scientific marketing is a key of survival and development of an enterprise. At present, the real estate enterprise of our country adopt more traditional marketing modes, this kind of mode has not adapted to the fiercer and fiercer market competition environment yet, The only outlet of the enterprise is to develop to more scientific marketing mode.This literary grace spend system analytic approach, it compares analytic approach with at whole the theories of marketing and application it makes to be relatively detailed analysis and study analytic approach case. Passing will analyse to the contrast of the marketing mode of the real estate , it is theoretical to combine foreign advanced marketing in the article, Have proved the mode of whole marketing to our country's importance which the enterprise of the real estate develops at present. Introduce the actual project at the same time , represent, analyse the flow of the mode of whole marketing one by one in the project . The theoretical research has contacts with real case, has formed the subject frame of this text, Make this text have certain reference value as regards project development of enterprise of the real estate.