Elevator Multinational Localization Strategy In A Comparative Study

In the last few years, the information technique revolution turns the booming development with the economic world, urging the multinational company to proceed to invest the strategy the change in droves with set up, positive put localization strategy into practice. Developing along with the economic health with invest the environmental and excellent turning, China become the hot soil that multinational company puts localization strategy into practice very quickly. The Chinese localization in multinational company in elevator strategy is miniature of many multinational companies localization strategy. Many well-known elevators multinational company puts it in China into practice in droves localization strategy. But we haven't found the comparison research of Chinese localization in multinational company in elevator companies. Because I am working in KONE Elevators co.,Ltd , so choose this lesson.The full thesis is divided into the four part. The first part of it discusses the meaning of the lesson. The second part of it analyzes the common characteristics that the elevator multinational company puts in China into practice. The third part of it analyzes the difference that the elevator multinational company puts in China into practice of the localization strategy. The last part of it inquiries into how the Chinese localization in multinational company in elevator influence the Chinese elevator industry and draw lessons from.We get primarily conclusion. First, the study of the Chinese localization in multinational company in elevator strategy is not only having the big application value to the Chinese elevator profession, but also all has the widespread applicability to Chinese companies. Second, the Chinese localization the strategy of Euro-American - Japan elevator multinational company has the many ordering same alike. That is same and express the homology( all express for the production localization, servicelocalization, public relations localization, develop localization, human resource localization, margin localization etc.) Such as the reason, basic contents too same alike. Third, there is some different in the Chinese localization strategy of Euro- American - Japan elevator multinational company, such as enter the opportune moment, choose strategy and invest the form etc. The different is operate the mode, product brand, sell the outlet, advertise the publicity, operation management etc. At last, elevator multinational company at Chinese localization strategy currents positive influence and negative influence in industry in Chinese elevator. The Chinese elevator companies should develop to strengthen in the competition and cooperation with the foreign elevator multinational companies.