The Research On Localization Strategy Of Multinational Corporation In China

Since 20 centuries, in order to pursue the maximize profits, the MNCS (Multinational Corporations) continuously pursued the expansion to produce system relying on these advantages of the management, technique and brand etc. However, in the expansion, they found that different nations, different economy lever, different consume structure and different culture background had market's difference, which force the MNCS to set up new conceptions. Under the full researching of native market, the MNCS make use of the enterprise's flexibility, enforce the mode of localization strategy, then decrease the barracks into market, make the production factor get reasonable install, lower the bargain cost and the information expenses, increase the compete advantage, and more well satisfy the need of the different target market. The direct investments of MNCS in our country primarily were after the reformation open, and experience 3 development processes from expedition's investigate to extending to the investigate scale and again to systematize the investments. During the process, in order to adapt to the orientation our country economic and investment environment of variety, MNCS have to gradually adopt every kind of localization strategy to capture Chinese market. After entering into WTO, our country not only joins in the international economy at the more extensive fields, but also opens the degree to get to further enhance. These force MNCS to put out the more advanced technique and manage experience to our country in more and more intense competition's Chinese market, and speed up the step of localization in china. This means to the localization degree include the management and technique etc being far higher than past, which purpose hopes to go into and occupy Chinese market of the biggest world market.The thesis is on the background of MNCS enforcing localization strategy during the directly investment to the host country. It connects the realistic contents of MNCS enforcing localization strategy in china. It learns from analyze the method with the system economics and newly classic economics. It establish analysis frame with international economics, district economics and developing economics. It makes the theories analysis and solid study together. It possibly accurately gives the picture of the economic and realistic: problem of MNCS enforcing localization strategy in china,and gives theoretically explain. It makes sure MNCS enforcing localization strategy give our country to bring the economic influence. It looks for problem-solving path from the fulfillment, and makes the theories analysis close contact the facts. This thesis consists of six chapters, totally main contents as follows:The chapter 1: from the economic facts that MNCS enforce localization strategy during the directly investment to the host country, it puts forward problems of researches; through reviewing documents, it brings up researching meaning, aim, and mainly technique route.The chapter 2: it mainly analyzes and overviews the previously researching results that MNCS enforce localization strategy. Three aspects of theories review over micro theories and macro theories of MNC and district advantage theories.The chapter 3: it analyzes and describes MNCS enforcing localization strategy. From the strategy's angle, it mainly analyzes the general situation of localization strategy, these acting reasons and establishment of MNCS enforcing localization strategy.The chapter 4: it mainly researches that MNCS enforce localization strategy in china. Firstly, it looks back general situation and characteristics of MNCS investing in china. Then, from furnishing chain, employing personal and R&D, it analyzes MNCS enforcing localization strategy in china.The chapter 5: it analyzes economic effects to our country of MNCS enforcing localization strategy in china. It analyzes positive influence and negative influence on china's economic from the capital effect, the employment effect, the effect with industry transferring, the effect with technique scattering and the market ef...