The Core Competitiveness Of Enterprises And The Core Of Technological Innovation - For Example, Love Life And Technology Group

ASN attaches to NPU. The company is mainly engaged on researching, developing and manufacturing UAV that are supplied to army corps. It is a modern high-tech corporation integrates with research, industry and trade. It was granted "The largest base of researching and manufacturing UAV in China "by State Department development and research center in 1995,at the same time it was picked in "The best of china". At present, with the aircraft industry depth reforming and fast developing, various weapon corporations are entering into the field of UAV and the tendency of competition are appearing already. Therefore, how to utilize the present resource strengthen the enterprise. For this purpose, this paper give study to the market competence of ASN in order to improve the enterprise innovative ability of core technology, in the same time, this paper provide certain reference function for the similar aviation enterprise to make suitable strategy for their own development.This text divides into two parts: Theoretical research and applied research. In the theory part, the research concentrate on the three development stage of market competition theory and give the comparative analysis among in three major stages, has discussed the relevant theory of core competence stage with emphasis, which including the composition and identification of core competence and the models of core technological innovation. In applied research, this paper utilize the value chain and SWOT analysis which Porter proposed in the traditional strategic competition theory, and join " the key successful factor" in the industry to "core competence" in new competition strategy, then proposed a set of flow frame analysis model that is " the analysis model of competition advantage ", then utilize it to analyze the current management situation of ASN. Because core technology plays an essential role to the development of the Hi-Tech enterprise, so utilize soft set method to evaluate the current situation of core technology, finally, according to the evaluation result that ASN core technology is relatively weak, then put forward a strategy to improve the level of core technological innovation ability. Last, this paper draw up feasible measure on the mode of technological innovation, innovation of mechanism, strategicmanagement innovation.