Aviation Enterprise Culture Based On Core Competencies, The R & D Investment Management,

Traditional researches on R&D investment management mostly focused on a certain facet of R&D investment management. They separated R&D from other activities in the whole business and thus neglected the strategic meaning of R&D. Beginning from the definition of R&D and core capability, this paper analyses the existing problems that aviation enterprises are encountering in the process of R&D investment management, educes the strategy of R&D investment management which is based on core capability cultivating, and then illustrates the implementation of the strategy. At last, a concrete case is used to show the usage of the strategy. The intention of this paper is to guide R&D investment from the point of view of core capability cultivating and thus to improve on R&D investment management of aviation enterprises.The innovation of this paper can be summarized as follows:1. This paper originally applies the theory of core capability to R&D investment management and suggests that R&D investment management should be based on core capability cultivating. It probes into a whole solution to R&D management: firstly, identifying the core capability; secondly, making up the core capability; lastly, using core capability to guide R&D investment management.2. This paper expounds the traits of core capability from the points of view of R&D investment management and points out that R&D investment management and core capability can act on each other remarkably.3. This paper illustrates the implementation of R&D investment management strategy which is based on core capability. To implement the strategy, aviation enterprises should plan the structure and scale of their R&D investment rationally, and adopt advanced methods of R&D project evaluating and R&D processing management.