Beijing The Vibro Engineering Co., Ltd. Development Strategy

During the period of the fifteenth five-years plan, China will continue its positive fiscal policy and the demand for construction industry turns greater. Meanwhile, with the entrance of WTO and the market economy reform, the competition in the construction market becomes more and more fierce. Under the specific circumstance, Beijing Vibroflotation Engineering Co.,LTD must study the development strategy, adjust all kinds of resources in order to gain competitive advantages to guarantee the steady and long-term development.The paper puts the emphasis on the outside competitive opportunities and threats and the inside resources and capacities analysis through historical and industrial comparison methods to find the advantages and disadvantages of the company. Then by using SWOT, the paper gets the visible development scheme for the company.In the process of benefits and risks of core business areas analysis and choosing of the visible schemes, the paper holds that BeiJing Vibroflotation Engineering Co.,LTD should adopt multi-strategy and depend on management and technology innovation.On the basis of comprehensive analysis, the paper points out the whole development strategy. Guided by the strategy, the paper puts forward the market development and low cost as competitive strategies in the business operation.Finally, the paper illustrates the principles and procedures of the strategy execution in order to guarantee the success of the whole development and competitive strategy.The paper draws the conclusion that should BeiJing Vibroflotation Engineering Co.,LTD adopt management and technology innovation-oriented multi-strategy through deep investigation,analysis and study in the future five years. By strengthening capital operation ability, improving all-round management capacity and human resources management, enlarging operation scales, the company can fulfill the increase of the main business incomes and maintain the competitive advantages and core competitive power to guarantee the fast and sustainable development.