Hongyu Pharmaceutical Company Patented Product Marketing Strategy Research

Dalian hongyu pharmaceutical co.,ltd is one as the master's enterprise with traditional Chinese medicine of production, It is a holding subsidiary of Hongyu group. It establishes in the June of 2000, it is a key enterprise to be given special aid of the garden of medicine company of Dalian. This company rigorouslies enforce according to GMP's standard construction, production capacity is in leading status in Liaoning Province. In April of 2003, series of products of company will be trial-produced successfully, planing to go on the market in the whole country. This text is the research of carrying on the marketing plan scheme for helping the products listing operation of the enterprise.The thesis is on the basis of understanding research and development , production and marketing situation of enterprises in many aspects, Consult the work , books and case of a large number of marketing, From internal and external environmental analysis, one's own good and bad analysis, operation analysis of popular market of medical enterprise, goal market segments , tactics , channel tactics , media , analysis of rival and pricing of products make tactics up, promote conceptual design, marketing personal management ,etc. respect, analyse , use the marketing theory to swan marketing tactics the whole course , space of medicine company, combine enterprise's present actual conditions, analyse many kinds of marketing scheme and better and worse, confirm the marketing scheme of hongyu pharmaceutical co.,ltd finally.Through studying, hongyu pharmaceutical co.,ltd should proceed with all respects of the marketing , Existing firstly then seeking development, analyzing the characteristic of the products carefully, Defining its outstanding aspect worth buying, make receiving many goals of products clear, rational searching is transported and decides in the battle field, On the basis of choosing the distributor carefully, it reaches effective spreading goods rate cooperate effective media make up tactics, Establish the image of brands, and carry on the effective advertising campaign in the terminal station, reach the fast rising of the sales volume, Make the products accept and produce the suitable influence power by the goal customer, the basic goal is to make up the tactics through marketing, Satisfy the demand on the goal market, realize finally that success of the products goes on the market, reach the profit expectancy of the enterprise.Form the above analysis and improvement, It can make hongyu pharmaceutical co.,ltd keeping the sober, Analyzing the chance and threat of the market, utilizing one's own advantage , seizing the opportunity, Using the tactics of market flexibly , expanding the scale of selling constantly, To make better economic benefits and social benefit.