| The circumstances of more fierce competition among enterprises and more personal demand among customers make companies improve the management concept and model, so Supply Chain Management (SCM) appears. As for as SCM is concerned , it emphasizes the significance of strategic partnership among the cooperative enterprises.To distribute the benefit rationally in the Supply Chain (SO is the key for the enterprises to establish a stable and long梩erm strategic partnership. This paper thinks that how to distribute the benefit should be how to price the products in SCM because the price reflects the re-distribution of the benefit.Firstly, the concepts and the characteristics relative to the Supply chain Management and the Supply Chain Partnership (SCP) were brought forward, the development, the content and method of those kinds of research were set forth, and the importance of this paper was clarified. Secondly, it analyzes the constructs of price and the factors which influence the price. Thirdly, on the basis of the limitation of the methods about price, the paper proposes a scientific and practical price model. Parameters are determined in the model by using Play Game and Fuzzy Mathematics methods. Fourthly, the paper pointed out that to get a best price scheme, the operation target, the price target, the price strategy and method must be concerned all round. In this way, an evaluating method was given. Finally, this paper expresses the price model through a synthesis of case... |
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