Cultural Conflict In Multinational Operations Research, And Avoidance Strategies

Following the old days, geographical environment, and local language, etc. these factors synthesizing together have produced the key faiths and values of a society, the faiths and values can be kept and meet the demands and ideas of this society and. The culture of a society can be set up and can be consolidated on these influencefoundations with faith, the social culture can regulate the behavior of a social member. Every country and each nationality has the unique culture, also has the moral standards of corrects and errors or kind and evil belong to idea and characteristic for its member at the same time. But because different countries, cultural differences between different nationalities, the persons from a certain culture are used to regarding self- culture as the center. Think that behavior way, moral standards insisted all the time by oneself, etc. have all been correct, Thus treat the culture of different race in a prejudice way. So producing the conflict among culture. In the international commercial affairs the internationalized courses of the enterprise, in fact carry on the cross-cultural communication and course linked up. When different social culture meeting, may produce colliding and conflict, thus causing the cross-cultural failure managed. The fact proves that a lot of transnational failure managed are all because ignoring the cultural difference.The main key element that this text includes from the meaning and culture of culture is started with, It is analysed that different countries(the nationality) are in the cultural differences of various fields, such as values, religious beliefs, spoken and written languages and folkways and customs, etc. And the analysis of the case through failing to the domestic other enterprises world while managing , Having carried on deep research to the essential reason that caused the cultural conflict. Through studying the analysis of the successful cases and contrast of the cases with failing while managing in the world afterwards, Find out the cross-cultural universal law managed , and draw on the transnational countermeasure of evading from which manages the chinesization conflict from this. The marketing is the sharp weapon that the world managed, and 4 P's are marrows of the traditional marketing theory. This text proceeds with this theory again, through a large member of marketing analysis of cases, having put forward the corresponding cross-cultural marketing tactics. At last, the article uses the theory of Hofstede and discovers that it is in the world divided by English Department into more mainly from country, such as North Europe, and Brazil, Japan, Indian, Israel etc. relatively independent country colony Latin America, the Far East, Middle East, the Near East, etc. department Germany Europe Latin ( this is because their unique history and culture is belonged to), Have analysed and proposed to their culture characteristic that should be paid attention to some questions while associating in the cross-cultural commercial affair.At the visual angles of culture whether internationalization in managing cross-cultural to manage, cross-cultural marketing go on the explorations of trying nature this thesis, Go out of the gateway of a country for the enterprise of our country, managing cross-culturally, participate in the international competition, Evade the tactics after putting forward the feasible cultural conflict.