Study Of Development Strategy Of Tianjin Construction Group 2～(nd) Construction Company National Resdential House Industrial Base

Construction industry is the main industryof our national economy. Since 90s of 20 century, as the vital new force and important component, the construction steel structure industry has been playing a more and more important role in construction field with national economy rapid development. Simultaneously the competition in steel structure field becomes more and more fierce and sharp. The enterprise not only need face complicated and changeable marketing environment, but also need be able to stand every kind of trial from the comtetitive opponents. As the first National Residential House Industrial Base (NRHIB), and how to grasp the opportunity and meet challenge among the acute economic marketing is one topic that should be deeply researched. It not only has practical significance to research into the development strategy of Tianjin Construction Engineering Group 2nd Construction Company National Resdential House Industrial Base under competitive environment, but also could bring about some influence to the whole industry healthy development.This article adopts strategy management theory and method to study and analyze the development strategy of NRHIB. Firstly analyzes the macroscopic environment that NRHIB is facing up such as economic and cultural environment, policy and laws environment, technology environment and so on. The conclusion is the whole macroscopic environment is beneficial to NRHIB. Secondly this paper adopts the "Five-Forces Model" put by Professor Michael Porter to analyze the steel structure industry. So it is found out that the present industry competition condition is that: Threat of Entrants is rather powerful, Threat of Substitutes is not so heavy and Power of Suppliers is not very strong. However, the main competitive opponents have stong capability and the customers have big bargin space. And then this paper puts superiority, weakness, opportunity and threat by analyzing the present resource conditions and problems of NRHIB.This article adopts many methods such as AHP, EFE matrix, IFE matrix and SWOT matrix to analyze the internal and external environment in theory. Combining qualitative analysis with quantitative analysis, this paper provides spare strategy plans that might be adopted by NRHIB. With QSPM matrix this paper analyze the spare schemes and choosable four feasible plans.The concrete suggestions for being implemented is to carry out technology innovation, to establish brand realization, to utilize the state good developing opportunity to reduce production cost, to put integrated developing strategy into effect to fulfil low-cost and enterprise expansionism.