China Aluminum enterprise Guizhou branch corporation (shorted for corporation ), one of the eight Aluminum producing bases of China, is a large-size, state-owned associated enter trade with advanced equipment technology management competition ability in recent years. Under the leadership of corporation ,the mining business (shorted for business)include the first bauxite mine ,the second bauxite mine and the lime mine, whose economic benefit and management rise constantly.The paper, directed by the theories of enterprise strategy, human resource development and management, technology innovation, combine theory with practice, qualitative with quantum, utilize strengths-weaknesses-opportunities -threats(SWOT) matrix and quantitative strategic planning matrix(QSPM), introduce business' product, composition, produce ability, human resource enterprise, management level, economic benefit, expound the competition state in international and national bauxite market, analyze deeply exterior environment through factors of economy culture, population, political, technology, competition and so on, meanwhile, based on recent running on standing and state of management .The essay makes an overall analysis on company inner environment from financial situation, management level, technology condition, cost, marketing. Through analyzing the inner and outer of the business' environment, (we) go a step further to look for the company's facing opportunities and challenge, advantageand disadvantage, more ever, (we) advance mineral resources strategy, strategydirection thoughts, strategy objection ,countermeasure and way of carrying out strategy which adapt the development of the company.The researched content and methods of thesis have popularities in common use for other enter trade of bauxite mine business to make an mineral resources strategy , Use the way of model formation to resolue many practical problems of managing strategy and to make it more brief and distinct..Student's name: Zhao JianYing [MBA] Student's signature:Directed by :Wang ZhengBin(professor)Tutor's signature:... |