Large Distribution Channels On The Network Construction Of Daily Consumer Goods

According to the construction process of the marketing channel network in Anqing Tobacco Company and the great meanings in constructing modem marketing channel network, the author of the thesis tries to study the ideal outline in large-scale separate sales of the articles of everyday use. Some of the modern marketing theories are used in this thesis.The author stands on the large-scale separate sales traders of the articles of everyday use to outstand the idea of the resources conformity and draw the ideal outline of the marketing channel network.In operation and management, the author puts forward some rather functional ways ,such as establishing a association of marketing channel network, carrying out serve operation, building a modern movable platform of information transmission, managing all "flows" in marketing channel network , "six rules" management ,control and check, etc. The author also discusses the management about circulation commodity, price and the propaganda of circulation commodity in the marketing channel network.Lastly, the author looks forward to the future about the development of the marketing channel network, and reflects the thinking of constructing flat marketing channel network.