Manufacturing Enterprise Crm System To Build Research And Empirical Analysis

Under the present circumstance of the fast development of market economy and the wide application of new technology, enterprises in China are faced with both challenges and opportunities. More and more enterprises are ready to accept the idea that computerization promotes industrialization, and therefore they call more and more eagerly for computerization.Customer relationship management (CRM) is a management philosophy that was well developed in the 1990s. It is based on relational marketing, emphasizes "customer-oriented" idea, and aims at the overall management of customers with the help of information and network technology.This thesis explores the basic theories of CRM and their application, and related technology based on the CRM project of the Marketing Division of Xu Gong Group. It describes the architecture, components, and implementing scheme of a CRM system that is suitable for manufacturers in China. It focuses on the design and implementation of the after-sale service sub-system in this CRM system. This after-sale service system centers on the business processes of the after-sale service department of the Marketing Division, all distributors, retailers, and maintenance servers of Xu Gong Group, and provides a related information platform for the business processes of the after-sale service, and in it's practical application it can greatly improve the work efficiency and quality of the enterprise.