Wuhu Cigarette Factory Building Socially Responsible Corporate Culture

Corporate Culture forming in practical production activities in a long time is the combination of values, behavior rules and ideal modes in one special community like an enterprise, which is developed, accepted and obeyed by its members. Practice proves that Corporate Culture development internally not only has the good cohesiveness for the spiritual belief of the enterprise's staff but also externally influences its marketing power, future management and wealth achievement. In this paper, through describing the internal deep meaning and function of Corporate Culture, the writer in theory interpreted its great importance to the development of the enterprise itself. With the statement of the Enterprise Culture development in different periods always emphasized by Wuhu Cigarette Factory from the time of its founding to now-nearly 55 years, the analysis of the measurements and methods in developing its Corporate Culture in particular and the systematical conclusion of the internal meaning and characteristics of Enterprise Culture in Wuhu Cigarette Factory The writer demonstrated that the Enterprise Culture developed in Wuhu Cigarette Factory is the one with social responsibility. A series of practical examples listed in this paper shows its value ideal -"Hard-working Management, High contribution to the society," and its clear market location and development direction in the future.