China Pharmaceutical Industry Development Strategy

After China joins WTO, competition foundation, rival, it was a strange , turbulence that competition space, regular change of competition made the medical industry of our country face, full of deterministically keen competition environments that globalize. People experience the pressure that the economic globalization brings vividly too when the ones that meet a large number of businesses opportunity and pour in ask filled with exultationly. How size up the situation, adjust development strategy in time , cultivate and promote the advantage of competing constantly, it is the new great subject that the medical industry of our country must solve to try to get new development in the challenge.This text uses the basic principle of the strategic management theory, adopt and standardize the method combined in research , positive research and comparative analysis, have carried on deep perspectivity to the current situation of the development of the medical industry of our country. Point out it is cheap that though there are traditional Chinese medicine resources , labor cost in the medical industry of our country, such comparative advantages as the market potential is enormous. But compared with transnational medical enterprise, still in oneself backward in technique , competition inferior position with weaker strength, and there is enormous disparity on the system, idea, managerial ability. The article still combines the analysis of development trend , every influence factor of the external environment condition to the medical industry, have announced the opportunity and challenge brought to medical industry of our country in globalization.On the foundation of the above analysis, this text bases on China, take a broad view of the world. Think that want with lower cost , realize the medical industry of our country from great to the strong transition within shorter time under the limited condition of resource, must focuson the global competition , CQmbine the comparative advantage of the medical industry of our country with the competition advantage , make great efforts to make the potential advantage change into the competition advantage in reality, structure the basic frame of the medical industry's development strategy of our country in view of the above, and the aspect and enterprise aspect have put forward the pointed and effective suggestion from the government. For example our government must improve strategic consciousness , strengthen the strategic research , should adjust the strategic countermeasure to the sex, put the thinking of development in order, make the steering wheel of economic development from strategic aspect, medical enterprises must face our country and two markets in world and two kinds of rivals , analyse and research the rival's situation conscientiously, make the competitive development strategy, win over the rival with the scientific strategy , tactics (countermeasure measure ) , realize the strategic objective .