To Promote The Sustainable Development Of China's Retail Research

The consumer products market is increasing steadily under the influences of the growth of macro economy. With the complete opening of the Chinese market, domestic retail market will be aligned with the international market. Chinese retail industry is featured by its fast change and rapid growth. However, it also finds itself in a critical period in which effective promotion and further development are needed. This dissertation studies current situation in Chinese retail industry,analyzes major issues in the development of Chinese retail industry,explains the necessity of the sustainable development of Chinese retail industry, also discusses the feasibility of the sustainable development of Chinese retail industry. This dissertation presents policy suggestions to promote the sustainable development of Chinese retail industry. With the completely opening of the retail market, the focus of policy should be on creating domestic environment which is beneficial to the increase of overall competitive strength of retail industry. Based on openness and competition, merge, alliance and restructuring which are initiated by market forces should be encouraged. Retailers with adequate infrastructure are encouraged to develop in electronic business, exploring the effective combination of internet and retail outlets and stimulating the development of e-business. Concrete actions for sustainable development are proposed at last. Accelerate the withdrawal of state owned capital, retailers can expand with the help of exchange of property ownership. Chained operation mode should be applied in all forms of retailing, which should develop to a bigger scale and deeper level in location, form of business and fields. Speed up the normalization and diversification of retail industry and development of new forms of business. Relevant regulations facilitating capital flow should be announced shortly, removing barrier for cross region merge of retail enterprises,establishing green path for retail enterprises, speeding up cash flow of retail outlets.