Tianjin The Wanchun Real Estate Company Development Strategies

In order to find out the feasible countermeasure for Van Chun Realty Development Limited Company's management and development, this paper research the question of the company's management policy through demonstration method. Finally I summarized the general selection method for company's management and development.Van Chun Realty Development Limited Company is a mini-type company. In past six years the company did not grow up with the rapid development of realty market, and the company came up against the severity threatening difficulty. In the key period it is very important to select proper management countermeasure for the company.This paper set up the company's factor analysis system linking value chain analyzing method according to the characters of realty. Firstly the importance of effecting factors are analyzed through Andytical Hierarchy Process. And the SWOT analysis method with the Fuzzy appraisal method is combined in order to distinguish the factors' effect on the company which are respectively figured as general opportunity, general threat, general advantage and general weak. Secondly according to distinguished result the SWOT management judge matrix is set up, in which apiece quadrant area are shown for the management state of the company which is influenced by differ factors. Thirdly the quadrangle of management is constructed for decision and computed the bary-center of the quadrangle, so according to the position of the bary-center, the final result influenced can be distinguished by the main factors. Finally through the concrete analysis on the macroscopical, microcosmic, exterior and inner factors which would affect the company we can select the management countermeasure on the basis of totally mastering the company's information in order to looking for improving measure for the core factor.It is proved that this method is efficacious for solving the question of company development, and this is a applied and valuable method.