Enterprise's Environmental Analysis And Strategic Choosing

Enterprise's environmental analysis and the strategy choosing are the core part in the strategy management, which are the indispensable link of enterprise's sustainable development. The studying method is generally qualitative analysis and lack of quantitative application in enterprise's environmental analysis and the strategy choosing in the past because of the strategy management starting lately and the enterprise's environmental turbulence nature. This text regards this as the breach; make every effort explore some feasible quantitative working technique.This text is based on the advanced theory and method in the domestic and international strategy environment analyses and research, consider the issue of environmental analysis from angle of system theory, use a great deal of methods. For example: growing curve theory, line programming, two stage law of decision with time sequence, core competence/strategy leverage comprehensive analytic approach, AHP fuzzy integration judge method and grey relation projection method.Synthetically, the rival division is based on the two-dimensional coordinates with the market commonality and resource similarity, which offers the new method for the rival of regional market. The sort order of the enterprise's payoff ability adopts the two-stage law of decision with time sequence, which solves the infection of the time factor preferably and makes the believable conclusion for relevant interest's people in assessing same trade. Make the strategy choosing of the five businesses of Bao-Shuo Groups of business by using the core competence/strategy leverage comprehensive analytic approach. The business's clustering analysis adopts the fuzzy integration judge method, which makes the business's sort more factual. Analyze the different trend of business through the grey relation projection method, which have made more accurate guide for the strategy choosing of the business.The research of the quantitative method of this text has practical and feasible strategy operating; believe that can do one's bit for the development of the strategic management practice.