| Facing the increasingly fierce market competition, all real estate companies have to consider a chain of questions of life and death — how to evade risks, how to seek largest possible benefit, and how to spare themselves great loss due to unwise investment decisions. All these questions bring about this essay, whose focus is on trying to dig out proper theories and methods of multi-purpose real estate investment decision adaptable to our current economic situation so that investors can make their decisions more scientific and reasonable than ever.Starting from the investment of the subject located in CBD of the TongDa real estate development Co., Ltd, the thesis made a model of multi-prupose investment decision. First of all, start with the characteristics of real estate investment, this essay argues that the real estate decision is a matter of a multi-purpose decision. In light of the current real estate developing activities in the market, the author selects some investor-most-concerned from all those purposes and makes a comprehensive analysis, which helps to set up a progressive and layered multi-purpose real estate investment decision structure. Next, this essay, in response to real estate investors' requirement of simplicity and easy-operation, adopts suitable theories and practices of multi-purpose decision. In addition, the successful introduction of assembly even solves the ever perplexing problem different evaluation results will be reported if investors choose different methods to evaluate the same investment plan. Thirdly, proceed with the research of the market, made the particular research of the area real estate market. Fouthly, construe the environment of the subject at present and futurity trend forecast. In conclusion, make the investment decision of the three projects by the model,reach a conclusion that projet 2 is the best. The model used had accept by the investmener.All in all, this essay provides our real estate investors with a set of practical methods of multi-purpose investment decision. Its great value either in theory or in practice will be definitely proved in improving the backward analysis methods of real estate investment decision in our country and making them more scientific and reasonable. |
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