Chifeng Power Company Is Marketing Management Information System Planning Studies,

With the electric system reform goes deeply, and the electric power marketing system be established, the quality of the electric marketing work will directly effect the economic benefits of the power supply enterprise. Depending on the scientific and technological progress and do the electric marketing informationization well comes to be a tough question which power supply enterprise must face to.This thesis regard Chifeng power supply company as research object, combine enterprise reality, use for reference domestic and international marketing management information system construct experience, carry on the overall investigation and analyses to company's marketing environment and the current situation of marketing management information system, constructively propose the management information system construction plan of Chifeng power supply company.The content of this thesis includes: (1) To analyse the marketing environment and the current information system situation of Chifeng power supply company, combine the marketing development strategy, define the goal of the management information system planning. (2)To analyse current marketing business and future business to go on to Chifeng power supply company, confirm the system structure. (3)Use domestic and international advanced experience for reference , utilize the advanced information technology , plan the function of the system. (4) Analyse the possible risk to implement this planning , propose the guarantee measure. (5)According to company's actual conditions, propose the implementation step of planning.Through the implementation of this planning, it establishes a highly integrated marketing information system. And it realizes the innovation of service, management and technology, maxmazing the economic and social benefits. This research can be made for the marketing management information system construction plan of Chifeng power supply company, and can offer reference for the marketing management information system construction of other units of the same trade.