Research On Marketing Management System Of LongHua Power Supply Company

Under the new situation that electric power trade changes, how to make power supply enterprise offer high quality and high-efficient services to user through new information technology so to raise enterprise economic benefits, and how to bring greater competitiveness for the enterprise through widening ranges of enterprise information system, is primary problem that power supply enterprises construct electric power marketing system at present. So, the construction of the management information system (MIS)of longhua of electric power marketing must regard the market and customer service as the axis, and regard facilitating customers as goal, and optimize and reconstruct the business process, and innovate the service method, and improve enterprise decision and management level. To improve the service quality, and to expand the electric power consumer market, and to improve the recovery rate of income from sales of electric power, and to create better social benefit and economic benefit for longhua power supply enterprise through various kinds of ways have become the key theory of the management information system of longhua electric power marketing.The solution of electric power marketing system that this paper describes is the integrative information system that carries on electronic management to electric power marketing on basis of modern computer and communication technology ,and create power marketing YX2000. Possessing functions such as the customer service, marketing business dealing with, supervising and managing, the decision support is the foundation and the important guarantee of promoting the service innovation, the management innovation and technological innovation of electric power marketing. Each part of the whole solution of electric power marketing system is relative independence and close connection. During thecourse of the system construction, this paper not only describes the whole structure of the system macroscopically, but also describes functions of every level in detail, so to make it become the organically coordinal management information system of electric power marketing.