Study Of The Internationalization Of Chinese Enterprises And Strategic Cooperation

With joining in WTO, more foreign companies have entered chinesemarket. The coming of them made the competition tougher than before,Chinese companies have to find development space outside of china. Butin the opener market, the competition is still intensive, it isn't easy tostand firmly in foreign market. After War, the practice of some newlyemerging MNCs told us: In order to participate global division of labor ,Chinese companies must choose the international strategy and developtheir core competitiveness.This essay have five chapters, the main viewpoints and content followed:Chapter one is the analyse of internationalization. Firstly, we introducesome theory on internationalization. From the monopoly advantagetheory , more and more theory about internationalization appeared. Thereare some famous theory which have influenced many internationalcompanies, concluded: Product life circle theory, Internal theory,Dunning's OIL model, Comparative advantage theory and Competitiveadvantage theory. These theories appeared in different period and country,they have different emphasis and realistic basis, so they have differentcapacity to explain the action of internationalization of different company.They have went through the test of time and practice and can be theguidance of internationalization. Secondly, we point out the task ofinternationalization for chinese companies based on the nationalconditions. Internationalization should include capital internationalization,management internationalization, market internationalization, brandinternationalization. capital internationalization means having abroadshareholder or investing overseas; management internationalizationmeans international ideas, company structure, management rules andhuman resource; market internationalization should include productmarket, sales channel and purchasing market; brand internationalizationis the core and the final aim of internationalization, it means havingwell-recognized CI, gaining loyalty of customers and excellent quality.Chapter two is the situation of chinese companies' internationalization.Chinese companies have experienced 20 years economic construction andbegan to carry out internationalization, some enterprises have made someachievement. But for the time reason, there are many problems in ourinternationalization. The first problem is short of competitive advantage.Chinese companies have two main advantages: cost and local market.With the opening of home market, such advantages will disappeargradually. On the other hand, we couldn't establish the long-timeadvantages: technology and brand. The second problem is inefficientinvestment. Chinese companies hardly gained profit from overseasinvestment for the short of strategic aims and experience of internationaloperation. The third problem is low-level international collaboration.Collaboration between chinese companies and MNCs is the method thatMNCs transfer their productive force, didn't involve the technology. Suchcollaboration could't give chinese companies advantage on channel,technology or brand, even hurt our progress of internationalization. In theend of this chapter, we put forward some ways of internationalization——direct investment, joint venture, merging and collaboration. Based onthe analyse for the trend of internationalization, we think strategiccollaboration will be the important method of internationalization.Chapter three is meaning of strategic collaboration. This concept could befound in many news and articles, but the theory on strategic collaborationis few. This chapter introduce some theory relate to strategic collaboration,including strategic management, strategic alliances and co-competition.they will provide the theoretic base for explaining of strategiccollaboration. Then, in order to understand this concept more deeply, wecompare strategic collaboration with joint venture, cartel and strategicalliances. The comparison could help us comprehending strategiccollaboration. Finally, we analyse the factors which affect strategiccollaboration. These f...