Chinese Traditional Medicine Industry Internationalization Issues Discussed

Traditional Chinese medicine (TCM) is the treasure of the Chinese nation civilization. Along with China acceding to WTO, the grandness of international natural drug market and its accepting of Chinese material medica (CMM), CMM industrialization in China gets the opportunity growing quickly.Theory of Competitive Advantage of Nations inscribed by Micheal E.Porter contributes much to the development of international economic theory. Porter holds that competitive advantage consists of four decisive factors(resource condition, domestic demand, related industry and supportive industry and corporation's strategy, structure, and competitiveness) and two auxiliary factors (opportunity, government).But it is faced with many challenges from all over the world. This article introduces the theory of industrialization competitiveness, which was put forward by Pro. Michael E. Porter, Harvard University, and applied "diamond model" theory to evaluating the international competitiveness of the CMM industrialization of China. The analysis will provide the base for establishing the strategy for the development of the CMM industrialization in China and upgrading its international competitiveness.