Internationalization Of Chinese Enterprises To Develop Strategic Research

With market economy system's appearing, growing, developing and perfecting after Chinese reform and opening up, the native enterprise is grandness by introducing in, understanding and absorbing the foreign advanced technology and management. They have owned certain competitive ability and walked out of the old producing and managing mode, enterprise and market is disjointed in the planned economy era. With the development of the world economy and the forming of actual environment of global market competitive structure, the enterprise have to pursuing make its situation super than others and keep its advantage in order to realize its sustainable development. How to choose internationalization strategy is a hard urgent issue for Chinese enterprise to solve.Reference to others' study results and used the study methods of management and economy, I pointed out the necessity of native enterprise internationalization. This view is the result of thought about the strategic request of native enterprise internationalization in the new situation, analyzed the present conditions of native enterprise which has realized globalization, investigated the trend of globalization gave the opportunity and challenge to native enterprise. At the same time, we found that there were some problems in the course of native enterprise internationalization. I put forward some strategic projects to native enterprise internationalization according to the actual circumstances of native enterprise and referenced to success experiences of foreign enterprise which has realized internationalization.There are four parts in the paper:It analyzed the opportunity and challenge of native enterprise internationalization in part one. With China's accession to WTO and participation in economic globalization, the change of circumstances brought much opportunity and challenge to native enterprise. I expounded the necessary of native enterprise internationalization as well, which is an inevitable choice for native enterprise in order to surviving and development in further. It analyzed the present situation and development course of native enterprise internationalization in part two, explainedthat there are many questions in the course of native enterprise internationalization which need to deal with. It analyzed the foreign enterprise internationalization in the full orientation in part three.The strategies of internationalization were given in part four. They were combined with the present and future situation of native enterprise internationalization, analyzed the native enterprise internationalization's circumstances and concrete strategic. Such as: the area choosing for entering international market strategy, the choice of internationalization's route strategy, person with ability for internationalization strategy and core competence strategy of enterprise. Furthermore, we pointed out that the present enterprise internationalization strategy is mainly compound model of strategic choice. How to choosing and entering the international completive market should considering the character of industry and the instance of market.