Development Environment Based On The Auto Parts Industry Smw Company To Develop Strategic Research

Since the 90' of the 20th century, with the acceleration of the process of economical globalization ,automotive industry has become a leading and most typical industry. As the development of the new structure of international automotive industry, the automotive parts industry has also taken a radical change. After China's entry into WTO and the opening of its automotive market , a more integrated automotive parts industry has been formed in China. China will hopefully become an important manufacturing base and supplying center for automotive parts in the future.This paper gives a detail analysis on automotive parts industry environment. The comparing method is used here to study the advantages and disadvantages of SMW . Finally it proposes a series of strategies ,as localization strategy, merging captial strategy and SMW's entering strategy. This paper hopes to be a reference for SMW's global strategy realization.