Exploring The Operation Pattern Of Wuhan Donghuan Auto Cab System CO.Ltd.

Operation pattern is the one in which the enterprises organize and integrate all sorts of resources involved in productive and operational process. Frequently, different profit levels are determined upon different patterns, ever since 1970s, external and internal environment of enterprises management has been in a state of changing rapidly and profoundly. It becomes a rigorous challenge for traditional pattern who base on stable environment. It is significant for enterprises to discern the changing features of the environment and make certain of the defects in existing patterns to find out the appropriate thought and settlements.Basing on exploring the operation pattern of Wuhan Donghua auto-cab system co. ltd., also combining strategy management theory, this paper presents the analysis on both external environment (including macroscopic environment, trade state, trade chance, challenges and prospect) and internal conditions (including resources, operation, competitive force) on some qualitative and quantitative methods such as PEST analysis, SWOT analysis, five-competitive force model, line chart model, value chain, etc. The conclusion is that external environment and the operative condition of Donghua is well presently, it is competitive among competitors in this domestic field depending on its strong basement. But enterprise management upon the going one at the same time, there exists some defects such as the lack of market exploitation ability and human resource management, the jump to the track of information technology, the inchoateness of core competitive force, the lagging of financialmanagement, the needing improve of enterprise culture and so on.On the basis of above analysis and rational, integral, objective and feasible principles, also with the combination with operation pattern theory, a novel operation pattern surrounding corresponding advantages is established by using fuzzy synthetic judging approach, which bases on safe operation pattern and considers related-diversification and strategic alliance operation pattern as the main body. It is a synthetic pattern that gradually brings on the electronic business management and green operational pattern all together according to this executive suggestion, which is about breeding core competitive force, adjustment of enterprise organization, consolidation of human resource management, construction of enterprise culture, development of original ability and so on. And the procedure of this integral operation pattern is drafted out finally.