Development Of The Market. Heidelberg Prospect And Retrospect

With a global market share for sheetfed offset printing machines of more than 40 percent, Heidelberger Druckmaschinen AG (Heidelberg) is the world's leading solution provider for the print media industry. Headquartered in Heidelberg, Germany, the Company has more than 150 years history and focuses on the entire process and value chain in sheetfed offset printing. As of December 31, 2004, the Group employed 18,800 staff worldwide and has more than 250 branched in over 170 countries.Compared with it's mother company with more than 150 years history, Heidelberg China limited is much younger. Heidelberg started it's sales activity in China from 40 years ago and established it's own subsidiary of Heidelberg China Limited in 1999 to further strengthen the customer support in China. Headquartered in Beijing, Heidelberg China Limited opened it's branch offices in Shang Hai, Shenzhen and Hong Kong.As a result of the rapid development of it's economy, China is becoming a big potential market for many industries. Printing industry, as a traditional industry for a country's economy, is experiencing tremendous growth and development in China. This essay is about to analyze the present market condition of Heidelberg in China, the prospect of China's printing industry and the opportunity raised ahead.