Accession To The Wto On The Development Of Chinese Film

Hollywood plays a significant role in United States' globalization strategy. The global distribution of American movies not only creates huge monetary gains, but also spreads American culture at the same time. Hollywood has targeted China as the international movie market with the biggest economic potential. Now it is trying to cultivate and develop this market through America's national power, economic influence and various means. When China finally entered WTO, Chinese film industry and culture rights are now facing Hollywood challenge. However, there are still potential advantages or beneficial conditions for Chinese film industries' development. The challenge facing with Chinese film industry is not only coming from Hollywood, but also coming from its own current system. It is not logical that using nationalism to confront with Hollywood and industrial globalization trend. The innovation of Chinese film industry will be based on establishing the modern enterprise system instead of single expansion.