Enterprise Network Marketing Research

With the coming of 21-century, modern network technology and corresponding technology which are on the basis of Internet have developed rapidly and applied widely. The internationalization and information of the globle economy will be the obvious characteristic and trend in the new century. Today, network economy times has come, the appearance of the computer network not only greatly changes our life style but also has tremendous effect on the marketing. In order to adjust to the new feature of the people's consumption, the enterprises of each country are considering how to change traditional marketing into e-marketing. With the development of the society, the appearance of the buying market, rich products, consumption's individualism, all of this make the traditional marketing have difficulty in satisfying the needs of the consumers. Especially, all the enterprises make every effort to attract customers so as to win the abstract advantage in the strong competition. The enterprises are not so easy to profit from some external marketing methods which attract customers in a short time. Obviously, the competition of internal operation form begins. The operators are eager to change order to reduce the proportion of the costs and expenses. According to the urgent requirement of the operators, e-marketing appears appropriately. The first part of the thesis shows the theory of the e-marketing including e-marketing's beginning, development, definition, characteristic and advantage; the second part tells the present situation of the e-marketing; the third part gives the analysis of an e-marketing example-the Jiajia Yue Supermarket Co.,Ltd; the forth part gives the analysis of e-marketing's future.