Rebate Programs Of Abc Company Real Estate Development Projects

For more than ten years, China's economy has kept a so fast and steady growth that even some foreign newspapers have claimed that China has become another engine for the world economy. As a main part of national economy, the real estate industry plays a role that cannot be ignored. As early as in 2002, the real estate industry has been ranked as one of the supporting industries of the country by the Annual State Report. So to speak, the development of real estate industry has a bearing on the healthy growth of the national economy. By a thorough analysis of the operation of a real estate company, this thesis points out the some problems existed in this industry which the author hopes are of help for the other real estate companies. The thesis is divided into three parts. The first part gives a brief introduction of this project, including the project itself and the developer. By this introduction, the author hopes to let the readers have a clear understanding from the top to bottom. With several analyzing approaches, the second part fully analyzes the project and thoroughly examines the industry, the macro-environment, the competition environment, and the SWOT analysis of the project. In the third part, from both the aspects of cooperate governance and the operation of this project, the author gives a feasible solution to these problems. At last, the author restates the problems and solutions to impress the readers.