| This paper does some research on China undergraduate accounting education in four aspects. The first part is about the history of Chinese accounting education and the investigation on the current issue of higher accounting education. The investigation concentrates on the scale of Chinese accounting education and the employment problems we encountered. Also, it analyzes the difference between the students we educated and the students the market required, and it makes a conclusion of this issue. The second part of this paper is to discuss the goal of Chinese accounting education. This part reviews three goals we have presented before, and draw a conclusion that these goals were not fit for our accounting education. Then the writer reviews the innovation of American accounting education, and advances a goal for Chinese undergraduate accounting education. The third part is the main part of this paper. This part discusses how to change our educational concept and shift. This part concentrates on six fatal aspects of accounting education: student evaluation system, concept of lifelong education, leading students into education process, case study, application of network and multimedia, and professional moral. Furthermore, this part uses foreign accounting education's experience for reference and shows the developing direction of Chinese higher accounting education. The forth part makes systemic research on an important issue of accounting education: curriculum. This part reviews the developing history of Chinese accounting education's curriculum system. Then it evaluates the existing higher accounting education curriculum system, and analyzes the advantages and disadvantages of the system. Moreover, it advances the structure of our future higher accounting education curriculum system combined with the general principal of designing curriculum system. At the end of the paper, the writer designs a set of accounting virtue educational case to fill the blank of our education in accounting virtue education.From the analysis of four parts above, we can observe that our society needs more accounting person with ability both in quantity and quality along with the continues development of the Chinese economy. Facing the environment of increasing demand for accounting person, our higher educators should take this opportunity and innovate our accounting education. I hope this paper can contribute China higher accounting education especially on the issues of education goal, education method and shift. Also I hope this paper can bring something for our accounting education as reference and inspiration, and contribute our education in 21 century. |