Bank Card Business Intelligence In The Field Of Research And Application

After China joined WTO, the domestic bank faced unprecedented severe competition. The business of the bank card has become the focus that the Chinese and foreign banks fight for even more. Compared with the foreign bank or the credit card organization, no matter in the experience of management or in structure of the assets, the domestic banks are unable to contend with it at present, so we must look for one's own advantage. The domestic bank undergoes many years development, has accumulated a large number of business data. These are potential resource, we should transform these business data into useful decision information rapidly, in order to guide the constant development of the bank card business.Business Intelligence has contained a series of technical application which transformed the data into the information. Among them the Data Warehouse technology is used for putting up the integrated data environment, OLAP, Data Mining and front showing technology offers the different levels, theme-oriented data analysis means to role of every user.The author started with analyzing the system structure of Business Intelligence, and described the key technology that Business Intelligence involved. On the basis of analyzing systematic situation of business of the bank card, the author did preliminary research how to implement and apply the Business Intelligence in the bank card field as a whole set of solution.