Huaxi Aluminum Co., Ltd. Marketing Strategy Analysis

As the market economy development and the raising of the people's living standards in China, the needs of the aluminum and aluminum foil product is rapidly. At one time, due to aluminum foil industry have the grate profit and big market, more and more capital swarms into the aluminum market. But the competition of aluminum foil industry is very fierce, and other latent competitors and foreign companies are entering into this industry. Every enterprise in this industry is facing challenges. How to satisfy the customer special requirements and how to create an advantage over other competitors in market competition are the problem need to be think about by every enterprise in this industries. Every enterprise needs to choose competition strategy suiting this enterprise on the basis of factors inside and outside the enterprise, especially work out marketing strategy well and manage it well. Now, marketing plan has become the most important work for the enterprises, and marketing strategy management has become the management core in modern enterprise. The object studied in this article is Huaxi Aluminum Co. Ltd(HXACL). It is an earlier enterprise engaged in developing and production of aluminum foil industry in our country. But now the weak marketing, the lower professional marketing management and no certain competitor strategy become the main problem of the company, which should be solved. Analyzing and exploring how to develop the company's advantages and overcome its disadvantages, and how to grasp opportunity and avoid risks to get better development in intense market competition are the issues discussed in this article. The logic of the research on the marketing strategy for HXACL is as follows: Based on modern theories of marketing strategy, and used the...