Agricultural Bank Of China, Jiangsu Branch, Competitive Research

With the reform and opening of Chinese financial market, the small and medium-sized joint-stock commercial bank are rising in China, the foreign-funded banks enter into Chinese financial market via many channels, which leading the stated-owned commercial bank cannot control Chinese banking industry anymore. Owing to the fierce competition and the shrink of the gap between deposit and credit, the commercial banks are facing greater challenge. In such circumstances, increasingly banking managers focus on and study the competitiveness, which is the long-term decisive factor to the survival and development of the enterprise. Starting with the theories of competitiveness, strategic management and marketing, this thesis makes comprehensive analysis on the exterior background, realistic and potential competitiveness of Agricultural Bank of China Jiangsu branch.At first, the thesis analyses the exterior background of Agricultural Bank of China Jiangsu branch, and the austere competitive situation in the same trade. Then, based on the analytic theory of the competitiveness, this thesis expatiates not only the meaning of competitiveness, but also the basic theory and method of the analytic theory of the competitiveness. Particularly, based on the service, stated-owned attribute of the stated-owned commercial banks, the essay researches the characteristics, the research principle and route of the competitiveness of the state-owned commercial banks. On this basis, At the end, aiming at the deficiencies in the competitiveness of Agricultural Bank of China Jiangsu branch, using the experiences of the international advanced commercial banks for reference, the thesis puts forward the specific strategies and measures for the promotion of the competitiveness of Agricultural Bank of China Jiangsu branch.