Scorecard In The Commercial Chain Performance Evaluation

The evaluation of enterprises performance is one of the most important tasks in business management. It has traditionally been mainly based on financial indicators that not only vary with accounting methods and inflation, but also have the characteristic of oneness and unilateralist. It logically follows, in this way, that managers sacrifice long-term value for short-term performance. The competitive advantages of the modern corporations origin from creating and deploying intangible assets instead of managing tangible assets. Therefore, traditional measuring methods focusing on financial indictors are insufficient in this globalization and information age. This paper introduces a new performance measurement system— balanced scorecard (BSC), which measures performance by four perspectives including the financial , the customer the international-business-process and the learning and growth. The indictors used in BSC link with strategic and short action planning of the enterprises. So BSC incarnates the balance between: long- and short -term objectives, financial and the non-financial measures, lagging and the leading indictors, and external and internal performance perspectives. Therefore, Balanced Scorecard will be a new direction to improve the business management of china..Following a review of the history of enterprises evaluating methods both in the domestic and overseas, Balanced Scorecard is presented. Its superiority and validity are discussed in the following chapters. This paper focused on the chain company management where the financial management of the enterprises are earnestly studied. The results of an empirical investigation of a chain company are presented. Though Balanced Scorecard is not ideal, it is feasible and effective to improve the internal management of enterprises in service industry and to enhance the competition and profitability levels of an organization in the future.The main purpose of the thesis is developing and constructing appropriate performance evaluation mode, the steps of constructing mode, except the discussions of relative document, I also have used the advanced concept in the modern concept of performance evaluation, the mathematical method and the system theory, combined rationand qualitative analysis, I have carried out overall analysis to the present financial performance evaluation in ABC company. The analysis was carried out from the backward management concept to the target of financial n customer studying and growing ^ process reengineering, especially to the defect nonfinancial performance evaluation I have carried out key analyze. On this foundation, according to the requirement of the reforms of ABC company, this thesis have specific aim to put forward the method of the ABC company's reform of performance evaluation. Based on the need of ABC company's performance evaluation. I put forward the countermeasure of the ABC company's performance evaluation.The character and innovation of this thesis are effectively combined the BSC and the practical conditions of ABC company, advocated the new think method of performance evaluation. Improved the structure system of performance evaluation, designed appropriate performance evaluation system of the company. The research result can establish a set of effective institution of supervisor of chain company, thus the goal of the financial and nonfinancial performance evaluation can insure the maximization the company and the society's profit.