Preliminary Study On Shaping The International Public Relations Perspective Of The Country's Image

National image is the overall perception of a certain nation hold by foreign publics. In the era of globalization, national image plays an important role in a nation's politics, foreign affairs and business. Nowadays, realized the importance of national image, more and more countries have taken different measures to build their images.International public relations which deals with the relations between organizations and its international publics has its own profound theory systems. Moreover, many governments have applied international public relations to build their national images.In this article, after researching on the feasibility of building national image from the perspective of international public relations, I find the mechanism of building national image. Then, on the basis of strategic management, I try to explain the strategic management process and specific tactics of building national image. Finally, China's national image is under discussion.