A Second Time Before And After The Change Of Ruling Party In Taiwan Newspapers Reported On The Mainland Image Study

Taiwan media often is called as "grows randomly". The existing situation has the complex historical reason. In the noisier political context, and in the background of each school of political power gambles with the economic force, this kind of noisy instead demonstrated Taiwan media's strength, especially the newspaper media's toughness is showed. Newspaper media must not only deal with the new media's challenge, but also must face other newspaper's competition, not only must look backward and look forward , but also must tremble with fear in the reality edge. However in this kind of kind of medium ecology, Taiwan newspaper still has the formidable male letter strength, still leads the social subject hypothesis, and still regards the relations across the Straits as a significant subject. How Taiwan media presents the mainland image is a very important question, and the newspaper is playing the key role. In 2008, Taiwan experienced two political party changes, out of office eight years, Kuomintang finally was in power, which shakes Taiwan media, and will maintain one kind of habit. The author selected around two political party changes the being half and half year Taiwan four big newspapers 978 piece of effective samples which reported about the mainland image to make the content analysis, take the frame theory as the instruction, the vivid theory and the mechanical impression theory were the supports, to reported that the subject, the article objective, the news source, the report frame and so on carried on the content analysis, attempted to inquire into the Taiwan main newspaper in the mainland image reported that on whether to have the difference, did the difference in where, how have as well as the behind significance.The research indicated that Taiwan newspaper bare bone around political party change doesn't have big change, but various newspapers in informed sources aspect and page layout use has change, report subject are remarkable, and newspaper, in supports political party becomes the incumbent party after the incumbent party, about both banks report instead increases, moreover criticizes the sound enlarges. Taiwan's political frame throughout about Taiwan newspaper report structure, but the influence newspaper development's core power is actually not a politics. Has also carried on to the mainland image's report in this kind of frame?Finally, the author reminds the reader to break through "the evil spirit ball effect theory". We may use all the media to achieve the goal of understanding truth.