The Role Of The Media In The Public Crisis Management Research

China is the world affected by natural disasters, one of the most serious hazards,since reform and opening, China's rapid economic development, overall national strength increased, but in economic transition, the critical period of social transition,the development process under the law of the world, in spectrum on social development sequence exactly corresponds to our current "non-steady-state" frequency of stage, that is, at the national and regional per capita GDP处于from 500 to 3000 U.S.dollars in the development stage, which is population, resources,environment,efficiency, equity and other social The most serious conflicts during the bottleneck constraint,Tend to be "easy to offset the economic,social and easy to order, easy psychological imbalance, social ethics need to adjust the reconstruction" of the critical period.All kinds of public emergency has been building a harmonious society and sustainable development of the important underlying causes,has caused the community on how to effectively deal with emergencies,crisis prevention and management of proper contemplation. Therefore we can say is "perilous,"the reality of the background prompted us to study the theory of public crisis.In Western countries,the public access to information through mass media, the media's influence is showing unprecedented strength in the West it was known as legislative, judicial and executive power beyond the fourth power. In the context of socialism with Chinese characteristics, Chinese media as China has such a feature, she is the mouthpiece of the party and also the bridge between government and citizens.Focus on how characteristics of the media in China against the background of the media to play a better role, is the essence of this article.This paper, through concrete examples of how the crisis in the public role to play to make of the media.Better serve the construction of socialist harmonious.