Research On The Changes Of Modern Sports Culture In

There is a5000-year-old traditional culture running on China, as a part of it, sportsculture has affected generations of Chinese. But, in this land with such deep culturalaccumulation, at present, the western sports culture is in vogue. We need to think aboutthis phenomenon. The condition、reasons and experience of this success, and how tocopy this kind of "success" to our sports culture is a research field of vision.This study begins with the contrast between before and after of Tianjin modernsports cultural changes. This thesis builds the “identity-integration” model of theculture changes of modern Tianjin sports from the perspective of western sports culturespread. Cultural changed theory is the theoretical basis and the structure of perspectiveof this study.The cultural identity mode contains two parts: internal and external cause of thewestern sports culture in Tianjin smooth communication. The integration mode is therepresentation of changes of Tianjin sports culture with the influence of the westernsports culture.The reason of the western sports culture can spread widely in Tianjin due to thestructural changes which rooted in the concessions social economy. It is have thewestern cultural image recognition as backing and have the western missionaries,immigration to initiative propaganda the western sports culture as supporting. Today, asto emphasize the cultural prosperity and to spread of our country sports culture actively.It is very important to learn from the example of western sports culture spread inTianjin the paradigm.If Chinese sports culture wants to get the world identity, the important thing is toenhance the comprehensive strength of our country and recognize and respect thenational culture. At the same time, to make the Chinese traditional sports becomebigger and stronger, the key point is to use their own cultural characteristics to driveeconomy. We should find a new sports industry that can support their own sportsculture, give their living space and to pay more attention on self-promotion.