| Marx’s theory of alienation is based on clothing, food and living behavior in everyday life of labor alienation. The theory of alienation consists of four aspects: first, the opposition between workers and the labor process; second, the opposition between labor and the pursuit of people; third, the opposition between workers and labor products; fourth, the opposition between workers and the capitalists. Marx’s theory of alienation focuses on the practical nature of human labor which points outs that labor is a free and conscientious activity. It also points out that labor is a kind of social historical activity which shows the antagonistic relationship between capital and labor in capitalist society.Lukacs who is the people from marxism abroad in the thirties of the20th century proposed the theory of the alienation of everyday life and materialized, he thinks Physical and chemical theory under the condition of capitalism has been generalized, Physical and chemical theory controls the people’s consciousness. The Frankfurt school emphatically probes into the rationality of science and technology under the condition of alienation of Consumption and the everyday life. Lefebvre from the Angle of critique of everyday life carried on the thorough analysis of the alienation of daily life.The alienation of the daily life of contemporary college students is a newly studied field. The daily life of contemporary university students can be divided into three parts which contain consumption, leisure, interpersonal communication. The life of university students can be happy and easy through combining the thoughts of instrumental reason with value reason. And also popularizing the importance of beauty‐appreciation, remaining the complex of romance will enhance the quality of the life of university students. Directing students to a correct balance between utilitarianism and idealism in daily life and study life will solve the problem of alienation in their life. Apart from the right leading made by the university, students themselves should keep a high ideological and political consciousness. They should adjust their mental state and don not attracted by some so‐called superstar, some disgusting advertisements and so forth. The theories proposed by Marx are also worth being studied. By combining their own practical condition, students should take part in all kinds of activities which are suitable for them. Let go themselves from the control of internet and the alienation materials of the consumption so as to achieve the fully development of students in contemporary society. |
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